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Aspen News

Beyond the Algorithm: Building on reputation

Beyond the Algorithm: Building on reputation
Photo: Aspen Times · view original

In 1995, Tom Sherlock and his wife packed up a car and a U-Haul, left the East Coast and headed west for what they thought would be a single ski season. What followed was years of hands-on work, a reputation built project by project and eventually a construction company shaped as much by rela...

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