business
Lionshead’s Snow Bunny Boutique adds locations
Summary by Aspen News Editorial Desk · Based on reporting by Tricia Swenson Follow
tswenson@vaildaily.com , Vail Daily
· July 22, 2026
· 4 min read
Less than a year after Stacey Bruck opened Snow Bunny Boutique in Lionshead, the store owner and designer already has another location in Beaver Creek, has done pop-ups in Aspen during the winter and will open a Breckenridge location in the coming months. She also started the Snow Bunny Vodka bra...
Story provenance No corrections
Summary created by Aspen News Editorial Desk — automated, rule-governed Original reporting Tricia Swenson Follow
tswenson@vaildaily.com, Vail Daily Original story Read at the source Source published Jul 22, 2026 Indexed here Jul 22, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway “I wanted to see what Beaver Creek would be like and if we wanted to expand to this village and they had this pop-up space where Malibu Ski Club had been during the winter, so we’re trying it out for the summer,” Bruck said.
Why this matters in Aspen News
As Snow Bunny Boutique expands to new locations, its presence in Aspen during winter pop-ups suggests the brand's appeal to the local market. The store's offerings, such as sweatshirts and ponchos, cater to the town's ski culture and variable mountain weather. Given Aspen's high-end retail scene, it will be interesting to see how Snow Bunny Boutique's younger, fun brand resonates with local shoppers. The brand's ability to stand out in other ski towns, such as Beaver Creek and Breckenridge, may translate to Aspen's unique market. With the Aspen School District and city government supporting local businesses, it's possible that Snow Bunny Boutique could find a permanent home in Aspen, capitalizing on the town's thriving cultural and ski scene. As the brand continues to grow, its impact on the local retail landscape will be worth watching, particularly in terms of how it complements or challenges existing businesses in the area.
About this story
Original reporting by Vail Daily . Aspen News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Vail Daily . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 22, 2026 ·
Source: Vail Daily ·
Reading time: 4 min
Frequently asked about this story
What is this story about? Less than a year after Stacey Bruck opened Snow Bunny Boutique in Lionshead, the store owner and designer already has another location in Beaver Creek, has done pop-ups in Aspen during the winter and will open a Breckenridge location in the coming months. She also started the Snow Bunny Vodka bra...
When was this published? This article was first published on July 22, 2026 by Vail Daily and curated for Aspen News readers.
Who reported this story? This story was reported by Tricia Swenson Follow
tswenson@vaildaily.com at Vail Daily. To learn more about how Aspen News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Aspen News, or browse our daily briefing and topic hubs .
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