Non-alcoholic brands have gained prominence in Aspen, particularly at the F&W Classic. This event has seen the rise of these brands, often referred to as NAs.

The growth of NAs is a notable trend, with the F&W Classic in Aspen being a key platform for their showcase.

Further information about this development can be found in the Aspen Daily News, which provides more details about the presence of non-alcoholic brands at the F&W Classic in Aspen.