Aspen Hospitality has launched a new luxury brand called Nell Hotels, with The Little Nell as one of its properties. The brand is based on the legacy and spirit of The Little Nell hotel.

The new brand is an expansion of the approach to luxury that The Little Nell is known for, and it will include a collection of properties in notable destinations.

Further details about Nell Hotels can be found in a press release from Aspen Hospitality, which announced the launch and the upcoming opening of The Nell New York in fall 2027.